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With 3+ years of experience working in fintech, data visualisation, and marketing, I specialise in turning complex data into clear, intuitive, and eye-catching digital experiences. I'm passionate about solving real problems for users while helping businesses achieve they goals.
Awesome stuff
Coming soon ✦
This is how I do things ✦
Being a ✦good product designer✦ comes with having a deep understanding of the design process and skills to build a successful product through uncertainty and constrains. I have acquired and developed these skills over the years by working on products that have gone through every step of the design process.
1. UX research
I take a deep dive into understanding users and the problem at hand. I am able to conduct user interviews, do market research, surveys, and gather insights to guide my decisions.
2. IA
I analyse the bigger concepts and create a mental picture of how a product will work. I build wireframes and user flows to explore and refine different ideas.
3.visual Design
With attention to detail and a pixel-perfect approach, I build a prototype, style guides, and other visual assets that align with business goals, technology constrains, and user needs.
4. Product strategy
I explore as many solutions, ideas, and approaches as I can before going to development, and I consult data and other metrics to measure the product's performance.
What I can do ✦
Being a good product designer comes with having a deep understanding of the design process and skills to build a successful product through uncertainty and constrains. I have acquired and developed these skills over the years by working on products that have gone through every step of the design process.
My experience ✦
I have worked for the past two years as Product Designer and UX/UI. My primary focus has always been finding the right balance between users, business, and technology, so even on the years where I had a more UX/UI exposure, I worked on the tasks and projects with a product design mindset.
Product Designer @ NTT DATA
I have worked for the past two years as Product Designer and UX/UI. My primary focus has always been finding the right balance between users, business, and technology, so even on the years where I had a more UX/UI exposure, I worked on the tasks and projects with a product design mindset.
UX/UI Designer @ The Keenfolks
I have worked for the past two years as Product Designer and UX/UI. My primary focus has always been finding the right balance between users, business, and technology, so even on the years where I had a more UX/UI exposure, I worked on the tasks and projects with a product design mindset.
Don't take my word for it ✦
Pabla es una gran profesional, siempre comprometida, aportando valor a los proyectos, con sensibilidad visual y fijación por los detalles. Pabla siempre profundiza al máximo para comprender el contexto de lo que está diseñando, alineando así negocio, tecnología y necesidades de usuario. Sin duda un placer haber trabajado con ella.
Product Designer @ NTT DATA
Certificates ✦
✦ Work & story
Product Designer @ Foxhams
August 2023 - Present
Worked designing data visualisation dashboards at a sport finance start-up. Designed their platform's website.
UX Designer @ NTT DATA
March - October 2022
Improved the experience of insurance products both for web and mobile. Increased user retention of online sales from 7% to 10% by conducting user research, gathering insights, and understanding user needs.
UX/UI Designer @ The Keenfolks
July 2021 - February 2022
Took part in improving the user experience for digital pharmaceutical products with 5K+ users.
Designed data visualisation dashboards for PowerBI in the marketing sector.
UX/UI Designer @ KUMUX
January 2021 - June 2021
At this start-up, redesigned their website and establish the company’s brand identity, using wireframes and prototypes, and creating style guides, visual assets and images.
Master’s Degree in Digital Experience Design
BAU Design College Barcelona
2020-2021
Information visualization
Interaction Design Foundation
2024
UX/UI Design Online
UXER School Barcelona
2020
